Many among us have grown disillusioned with the “traditional” methods of marketing luxury homes—or rather, the lack thereof. It’s not your fault. The majority of agents have not received adequate training. This book exists to rectify that gap, aiming to empower agents while safeguarding consumer interests.

Perhaps you find yourself affiliated with a small boutique, a large firm, or a franchise. Most brokerages lack specialization in luxury real estate, relegating their luxury division to little more than a fancy logo and a fancy yard sign. You might have anticipated cutting-edge marketing support from your company, only to receive the same tired training and collateral as everyone else.