About The Author
Get to know
Michael LaFido
Speaker | Author | Luxury Consultant
Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards.
Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.
Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate”
AS SEEN ON!
AS SEEN ON
Secrets Of Top Luxury Agents
Become The #1 Trusted Agent Today & Dominate Your Market!
This book is dedicated to all those luxury agents and brokers who are fed up with the “traditional” way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.
Services Michael Offers
Luxury Designation
This designation is available to Individual agents, large teams or offices. Gain the competitive advantage over your competition. Area exclusivity is available. Ask for details.
Keynote Your Event
Hire Michael to speak at your company meeting, awards banquet, etc. (www.MichaelLaFido.com)
Group Coaching
Dynamic Group Calls packed with knowledge and actionable tips from the best of the best in the Real Estate Industry
1 on 1 Coaching
Work directly with Michael to help grow your business and help dominate selling high end and luxury properties for your market.
Office Coaching
Michael will work with leadership and agents to help strengthen your luxury division, or create a luxury division within your office. Based on office needs and goals, Michael will create a customized plan to fit your needs.
Boost Your Listing
Do you have a high end or luxury listing that is stale and could use Michael’s Fresh Eyes Analysis and a new strategy to get it sold? Hire Michael to co-market your listing to get it sold, using his proven and repeatable strategies.
The Closer
Hire Michael to help you prepare for and secure a luxury listing. Michael will work with you to prepare for the appointment and will be a part of your team in order to give you the advantage to secure the luxury listing.
Office Training
Non-recruiting, recruiting event. Michael will work with leadership and agents to help strengthen your luxury division, or create a luxury division within your office. Based on office needs and goals, Michael will create a customized plan to fit your needs.
Sports & Entertainment
Marketing Luxury Group will collaborate with both the local agent and client to service the unique needs of the athlete or entertainer.
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